Freelance Senior Copywriter & Content Strategist
Denver, CO | 2013 – Present
Act as lead copywriter for Microsoft Brand Studio and ghost-blogger for Microsoft in Government. Write strategic copy for B2B and B2C clients across industries such as technology and healthcare. Projects include website and UI copy, blog and social media posts, and more, for clients such as Microsoft and Welltok.
Content Director, Malenke | Barnhart
Denver, CO | 2008 – 2013
Oversaw the content department at leading interactive agency Malenke | Barnhart, providing user-centered content strategy, managing a talented team of contract writers and editors, writing and editing targeted website copy, and presenting creative work to clients. Collaborated daily with information architects, UX/UI designers, developers, and project managers to ensure project success. Contributed to the agency’s strategic direction as part of the leadership team.
Content Manager, Qwest Communications
Denver, CO | 2004 – 2008
Wrote and managed all content for the Qwest Wireless website, raising the bar with succinct, approachable words that moved readers to act. Created high-performing new pages, oversaw detailed site updates, and actively managed copy creation from wireframe through release.
Senior Copywriter, Lionfish Creative
Seattle, WA | 2006 – 2008
Built results-oriented messaging strategies for Microsoft, highlighting critical audience needs, pinpointing key product benefits, and writing targeted messages to position products perfectly. Wrote strategic copy for a wide variety of materials: Brochures, product sheets, promotional e-mails, banners, newsletters, and more.
Senior Copywriter, IdeoCreative
Seattle, WA | 1998 – 2008
Wrote powerful copy and created memorable names for clients such as Microsoft, AT&T Wireless/Cingular, Hewlett Packard, and Wizards of the Coast. Projects varied from edgy magazine articles to creative namestorming and high-tech brochures to consumer packaging.
Senior Copywriter, Landor Associates
Seattle, WA | 1997 – 1998
Wrote innovative copy for a top international branding and design firm, demonstrating a knack for synthesizing complex subjects into understandable, actionable words. Created compelling packaging and collateral for Microsoft, including ads, software boxes, and data sheets.
Copy Editor, Landor Associates
Seattle, WA | 1996 – 1997
With an eagle eye, ensured the overall consistency and accuracy of all Microsoft packaging and collateral, including adherence to the Microsoft, AP, and Chicago manuals of style. From light proofreading to deep, developmental editing, materials moved from my desk out the door without errors.
Reporter Intern, The Denver Business Journal
Denver, CO | 1995
Interviewed sources, and researched and wrote articles about local business news, including hard-hitting front page pieces and highly human feature stories. Localized national business news articles, making them relevant and timely, and edited columns written by local business people to add pizzazz and professionalism.
Executive Training Program, May Dept. Stores
Denver, CO | 1989 – 1994
Leveraged deep business analysis and audience knowledge to write radio, television, and newspaper ad copy. Planned advertising, pricing, markdown, and point-of-sale strategies that increased sales 8 percent in a $6.5 million business.